Hermès

Here are two separate branding concepts for the French high-end fashion house Hermès. They both incorporate the brand’s iconic orange color palette with logo elements and playful visual expression in order to communicate luxury, heritage, and tradition. While still retaining a modern feel.

The first is an extension of the brand’s visual world that lets the viewer peek into a stylized and fantastical version of the fashion house Hermès. 

The second is a standard fashion photo shoot, with a twist! Replacing the model with a horse is meant to grab the viewer’s attention, while at the same time alluding to the brand’s emblem.     

The existing brand recognition enables the images to stand on their own in a marketing campaign, with the goal of keeping the fashion house top of mind for retail consumers.