Melange

Melange is a conceptual wine brand inspired by the Dune series of science fiction novels by Frank Herbert. The brand name comes from the fictional psychedelic drug, also known as “the spice”, central to the novel’s plot. Extensive use of the drug tints the sclera, cornea, and iris of the user to a dark shade of blue, called "blue-in-blue" or "the Eyes of Ibad", which is something of a source of pride among the Fremen and a symbol of their tribal bond. The brand identity of Melange takes its visual inspiration from this phenomenon as well as the harsh desert landscape of Arrakis - the fictional planet where Melange is harvested.